Reef Harush was just 20 years old when he fell in combat in Gaza, in April 2024, while serving in the IDF
Commando Brigade in the elite Egoz unit. He grew up in Kibbutz Ramat David, was active in the “Bnei HaMoshavim” youth movement, volunteered with “Nirim in the Community” working with youth at risk, and with Magen David Adom. Before his military service, Reef chose to challenge himself further, joining the “Five Fingers” youth movement and its demanding pre-military program –
a path that reflected his courage, discipline, and commitment to leading by example. Reef was known for his ability to see those who felt invisible and bring them into the circle. He inspired others through responsibility, kindness, and a deep sense of service.
Although his life was cut short, Reef’s spirit lives on as a call to action: to embrace life, to connect deeply, and to take responsibility for one another.
At the heart of our association is the commitment to continue Reef’s legacy by turning his values into a movement that empowers young people and strengthens Israeli society.
"To Do Reef"
Choosing every day to live by the values that guided Reef’s way of living:
courage, responsibility, kindness, and connection.
It is more than a phrase - it is a way of life, a call to action, and
an invitation to transform Reef’s spirit into daily impact.
Be the best you can be
Act with Responsibility
See & include others
Live Fully
Our Vision
is a society shaped by young people who carry Reef’s spirit forward —living bravely, taking responsibility, and lifting others through every action. We believe that Reef’s way, “To Do Reef,” can become a compass for an entire generation of leaders.
Reef's Way
Founded in 2025, our organization continues Reef’s way by giving youth a platform to belong, grow and lead.
Too many young people in Israel face loneliness, disconnection and a lack of direction.
Through innovative educational programs, hands-on experiences, and new opportunities that were previously out of reach, we equip them with the inspiration, tools and motivation “to Do Reef”.
We operate through partnerships with organizations that have professional experience and a deep understanding of the youth and young adult audience. Together, we develop and implement innovative programs that expand their reach and generate lasting impact.
Projects and Partners
The Capsule Program
with "Messarim"
Hands-on hackathons at schools that teach entrepreneurship and problem-solving, building an active youth community driven by initiative.
Online Impact
with "Teenk"
A digital program that trains diverse youth to create meaningful online campaigns, combining creativity with values of responsibility and contribution.
Leadership Program
for graduates of SAHI
(Special Hessed Unit)
A track for young people from disadvantaged backgrounds, equipping them with leadership skills, inspiration, and real-world experience to drive social initiatives.
Reef’s Annual Music Festival
A yearly music event led by Dudu Tassa, Israeli musician and singer-songwriter, inviting youth and young adults from across Israel to connect through the music Reef loved.
Reef's Mobile Street Medicine Unit
In collaboration with "Street Medicine Tel- Aviv", the unit will provide advanced medical care for people experiencing homelessness in Tel Aviv–Jaffa, ensuring access to life-saving healthcare.
Youth Center
in the Valley
Renovation of a building in the Jezreel Valley to serve as a youth hub for hundreds of participants, in partnership with the "Five Fingers" youth movement that Reef was part of.
Through our initiatives, we strive to:
Drive youth and young adults into real impact action – in the spirit of “To Do Reef.”
Create influence and change – at the personal, group and community levels.
Raise awareness for values of social solidarity, responsibility and doing good
Join us on a journey and help shape Israel’s next generation — young people who are value-driven, resilient and committed to making a difference.
With your partnership, Reef’s values will transform into lasting change.
For contributions or additional information, please contact us
Shany Shavit, CEO | shany@reefway.org.il
For donations made in Israel
Bank Leumi le-Israel B.M., Branch 783
Account No. 18489/00
For international donations
ACH-SHAV ZIONUT 2000 (beneficiary name)
Swift Service Support - Swift Address LUMIILITXXX
National Code: IL010 783
Branch Details: 783, 32 Maskit St., 4673332 Herzliya
Account: 18489/00
IBAN - IL600107830000001848900
With your partnership, we can continue to grow.
Your support helps us expand our reach, nurture meaningful initiatives, and build lasting impact for the next generation
Leading Team
Our Board Members
Ronny Douek
Chairman of Zionism 2000
Sari Nuriel
CEO Zionism 2000
Shlomo Dushi
Vice President - sheatufim, Co-Chair – Civic Leadership
Hila Shay Vazan
Strategic, Communications & Regulatory Advisor
Eido Hagag
Owner at Hagag Group
Ido Har Tuv
CEO, Gitam BBDO Group
Avital Hulio Oren
Assi Wiezel
Partner at Fox; CEO of Fox Israel
Noit Levy
SVP HR, IR and Corporate Communication
Tower Semiconductor
Rami Noach
Jonathan Shalev
Founder, "katef el katef"